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The Alasia range was introduced in the mid-1990s to create a distinctive range of wines, from Araldica's best vineyards, using the most modern winemaking techniques, to add expression to these local varieties. The name (and label design) is taken from the legend of the Medieval Princess Alasia who eloped with a young Saxon knight and hid out in the Monferrato region. The remains of the Ca' d'Alasia (where they allegedly lived) is situated near Castel Boglione.

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