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Graziano followed his father and grandfather into the wine business, studying oenonlogy, and taking over the family winery in the early 1980s. He bottled his first Soave vintage in 1983. Graziano now also produces red wines from his La Morandina estate in Valpolicella, and his reputation continues to grow. However, for many, his name is still synonymous with Soave - where he is regarded as one of a handful of world class producers who have revitalised the region.
Graziano Prà is a member of the Federazione Italiana Vignaioli Indipendenti (FIVI) – the Italian Federation of Independent Winegrowers – as well as of the Vignaioli del Soave association, both of which aim to respect the environment, implement less invasive winery practices, preserve the high quality of grapes and guarantee a certified supply chain for consumers.
Historically a Soave producer, Prà also had a desire to produce red wine and began a long search for the perfect vineyard to allow him to fulfil his ambition. He regards the higher, cooler, marl slopes of the La Morandina vineyard in the Valle di Mezzane as the new frontier of Valpolicella, and it allows him to adopt organic farming methods that don’t interfere with the natural balance established over time. His La Morandina vineyard is now certified organic, and his Soave vineyards are in conversion and some vintages will start to become certified organic soon.
Graziano Prà's estate in the commune of Monteforte d'Alpone includes vines planted in some of the most prestigious crus of...
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In 2001, Graziano Prà - long renowned as a producer of exquisite Soave - acquired his La Morandina vineyard in...
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IPR003
Azienda Agricola Prà
Veneto, Italy
Produced from a selection of Garganega fruit from only the best plots on Graziano's estate. High qua...
IPR023
Azienda Agricola Prà
Veneto, Italy
Equal parts Corvina, Rondinella and Corvione make up this suave brute of a wine. It’s the best dis...
IPR030
Azienda Agricola Prà
Veneto, Italy
An elegant and fine style of ripasso - unapologetically original - and the antithesis of would-be Am...
IPR025
Azienda Agricola Prà
Veneto, Italy
Not your typical Valpolicella this, it's one that’s worth pondering over – succulent sweet fruit...
IPR017
Azienda Agricola Prà
Veneto, Italy
A restrained, distinctively dry style of Amarone of unusual purity with sublime aromas and a powerfu...
IPR004
Azienda Agricola Prà
Veneto, Italy
Graziano's Monte Grande is unusual amongst the Prà Soave portfolio, being a blend of Garganega with...
IPR001
Azienda Agricola Prà
Veneto, Italy
An absolutely classic Soave - from one of the region's master producers, and dedicated to the memory...
We truly believe our wines are fantastic, but you already knew that – we wouldn’t …
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We truly believe our wines are fantastic, but you already knew that – we wouldn’t …
READ THE STORY
Let's raise a glass (or three) to our Italian portfolio and in particular these wines …
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