Pink Prosecco is finally here | Boutinot Wines
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We’re delighted to introduce four Prosecco Rosé wines to our portfolio.

We’re delighted to introduce four Prosecco Rosé wines to our portfolio.

These will be arriving through November with the full selection due to be available from early December, just in time for the festive season.

Official pink Prosecco is a development we’ve been looking forward to (and the industry has been whispering about) for years.

Since the 2009 introduction of regulations on the production of Prosecco, clamour has been building for allowing the development of Rosé so we’re excited to finally be able to share this with our customers.


However, when we’ve discussed this with our friends outside the wine world, given the proliferation of sparkling Rosés, most people have assumed Prosecco Rosé was already available. So the question we’ve been asking ourselves is what makes this stand out from a typical sparkling Rosé?

What are the rules?

  • The red grapes used must be Pinot Noir (as with traditional Prosecco the white grapes used are Glera)
  • Must be aged for a minimum of two months
  • It must be a vintage wine (millesimato), while white Prosecco is non-vintage

What does this mean for the end consumer? 

Tony Brown, Boutinot Product Manager for Italy and Master of Wine for 30 years, explained – “It means what’s in the bottle is a premium wine. For a product that has been talked about for so long the DOC (Denominazione d’Origine Controllata, one of the two Prosecco regulatory bodies) have wanted the wines to live up to the hype.

These regulations ensure consistency in production, with the use of Pinot Noir meaning the wines are produced using quality fruit. The extended aging also ensures we can be confident the wine we’re delivering is of a high standard.”


Of course the timing for launch could be better, for example if it was 30° C and people could meet up in groups of more than 6 (or meet up at all!)

But there are still some opportunities in the coming months that would be a perfect fit for Prosecco Rosé.

Christmas

The obvious choice is Christmas. With chances being slim that we’ll be allowed to play out over the festive period we predict there will be more people investing in stay-at-home occasion wines.

In the wine world there had been fears that the Prosecco bubble could burst, however, global sales have remained strong – and in the UK, which accounts for a staggering 30% of all DOC Prosecco, it remains a very popular choice.

We’ve tested the waters with our friends and families and every time the response to our Rosés has been ‘Oh that’d be perfect for Christmas – as a gift or for Christmas day’

Also there’s a lot of scope for an ‘I’m dreaming of a pink Christmas’ ad campaign…

Valentine’s Day

These wines really are tailor made for romantic occasions. For any establishments doing Valentine’s take-out meal options, or even standard meal-for-two offerings, a Prosecco Rosé would be a perfect fit.

Given it’s likely we won’t be quite back to pre-Covid trading practices by then, the trend of investing in higher quality, occasion wines will still be at play.


Our Prosecco Rosés will be on the shelves :

Montresor Prosecco Rosé Extra Dry 2019 – due w/c 16th November

Fontessa Prosecco Rosé 2019 – due w/c 16th November

Le Dolci Colline Prosecco Rosé 2019 – from early December

Lunetta Prosecco Rosé Extra Dry 2019 (75cl, also 20cl) – from early December

NB These are provisional dates – so keep an eye on social media for updates as each land.

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Our Prosecco Rosés