Maison Boutinot Launches Edalise Rosé - Boutinot

Our Brand New Côtes de Provence Rosé Is Now Available To Order

Côtes de Provence rosé is nothing new – we all know that. But off the back of the success of last year’s incredibly popular Côtes de Thau rosé, our winemakers in France have taken things up a notch, and we think this one might even be better.

If you were making a rosé by numbers it might go something like this:

    1. Find some wine – probably grenache – from the South of France
    2. Make sure it’s pale enough not to offend
    3. Identify a stylish bottle and suitable label design
    4. Come up with a name that’s easy to pronounce and with an air of sophistication

Follow those steps and you’re most of the way towards an instant hit. Of course, it helps if it’s from Provence because everyone loves Provence rosé, don’t they?

Now imagine you follow those steps but instead of picking any old wine, you make something which delights.  A wine with elegance, made from a blend of unknown quantities of Grenache, Cinsault, and Rolle.

And you do it why?

Not because you were looking for it, as such, but because the blend spoke to you in a way that says “Buy me. You’ll figure out what to do with me later”.

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That’s pretty much the story for the 2020 Edalise Côtes de Provence rosé from Maison Boutinot. The trusted palate of Samantha Bailey was down in the region tasting for another project when she stumbled across ten different cuves from which she thought she could create a special blend. The kind of serendipity only possible by having winemakers in cars and wineries, rather than in offices in Cheadle.

The final wine is powdery pink in colour, with notes of white peaches, redcurrants, and mandarin. It’s elegant certainly, but it’s also a wonderful example of how Côtes de Provence can – and should – taste. And by that we mean it’s not boring.

Producers make it. We sell it. Consumers buy it. Provence rosé is a comfortable cycle for everyone involved. But what if we demanded a little bit more from the region and its wines? What if we could say, “there’s a market for that, but *this* is the good stuff. Here is something really worth drinking”?

I think we’d all feel better about that. I think Edalise is a step in that direction.

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